The exact amount of Armstrong's equity is not known, but the offering is expected to put [Demand Media's] valuation at around $1 billion. More than a few invest

The exact amount of Armstrong's equity is not known, but the offering is expected to put [Demand Media's] valuation at around $1 billion. More than a few investors think the stock will be a dog, but that won't necessarily prevent major backers from cashing in first. Wow, demand valued at 1 billion? WTF?