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Demand Media, the company behind Livestrong.com, is allegedly about to go public. Richard Rosenblatt and Lance Armstrong ('random people') have a larger stake i

Demand Media, the company behind Livestrong.com, is allegedly about to go public. Richard Rosenblatt and Lance Armstrong ('random people') have a larger stake in the company than the Livestrong Foundation (a charity) does. So, sure it'd be nice if a charity got the income, but that isn't the case here. http://www.businessinsider.com/lance-armstrong-poised-to-make-a-killing-on-demand-medias-ipo-2011-1 http://www.businessinsider.com/lance-armstrong-poised-to-mak... http://www.cnbc.com/id/41155886 http://www.cnbc.com/id/41155886

trotsky 16y ago
The exact amount of Armstrong's equity is not known, but the offering is expected to put [Demand Media's] valuation at around $1 billion. More than a few investors think the stock will be a dog, but that won't necessarily prevent major backers from cashing in first. Wow, demand valued at 1 billion? WTF?