I would guess that it's because higher quality is pretty hard to achieve relative to most services. You can only offer a few things, stability, speed, perceived

I would guess that it's because higher quality is pretty hard to achieve relative to most services. You can only offer a few things, stability, speed, perceived security and given the ease of use of the cloud, providing all three of those is relatively simple. The smattering of new VPN services are a little like altcoins in that respect. Going from perceived security to demonstrable security will require a strong demand and right now it seems ignorance is blunting that demand for individuals, where companies just roll their own servers they know they can trust and have access to.