The article made largely accurate predictions of the future (now-present), except for one fatal assumption: "Surely, a lot of those people would be prepared to

The article made largely accurate predictions of the future (now-present), except for one fatal assumption: "Surely, a lot of those people would be prepared to pay a little premium to custom-design their own pizza [with the visual pizza builder online]." No, users will NOT pay extra to custom design a pizza online. They will simply expect it.