4 ms·
I think you're way off the mark. Advertising a keyword instead of a url is a much more effective way of directing users to a specific page on a website. AOL k
by youngnh 19y ago
I think you're way off the mark. Advertising a keyword instead of a url is a much more effective way of directing users to a specific page on a website. AOL knew this, and when they were the dominant service provider tons of companies would direct you to their site through an AOL keyword. Today I still hear a lot of radio commercials encouraging listeners to get involved in contests by going to their websites and entering a keyword.
- whacked_new 19y agoyou are right; point taken. the thing is, well, as a casual observer, i have noticed that in USA, take tv ads for example, you would hear the company name repeated over and over. Overstock.com Bigredo.com hotels.com... blah blah. In Japan, I recall a higher frequency of ads, static and TV alike, go "search for blah." but yeah, i have zero research behind that claim.