People everywhere associated them with being too dirty, noisy, and high vibration. The US just didn't provide the incentives to push people to buy them due to

People everywhere associated them with being too dirty, noisy, and high vibration. The US just didn't provide the incentives to push people to buy them due to their efficiency. We pretty much said "yeah, keep driving that F-150". It turned out that fuel economy was not the only important thing to consider. You could say we lucked into not increasing diesel adoption. (I own a diesel vehicle with SCR, and an petrol engined vehicle, and an EV)