Another way of framing that: BOFHs went from being necessary to the business to preventing the business from acheiving its goals, and got replaced by competitio

Another way of framing that: BOFHs went from being necessary to the business to preventing the business from acheiving its goals, and got replaced by competition that was more amenable at a higher price. They weren't seen as so unprofitable they had to be eliminated, but unprofitable enough that competition could triangulate their price vs pain.