> search providers will state the price that they are willing to pay each time a user selects them from the choice screen in the given country So the most prof

> search providers will state the price that they are willing to pay each time a user selects them from the choice screen in the given country So the most profitable search engines will win. Meaning the search providers most willing to sell their user's personal data. > Google will send a monthly invoice to search providers and charge only when the provider is selected by the user So the alternative to Google unfairly benefiting it's search engine at the expense of the competition is Google charging it's competitors to compete fairly. It's like if Ford owned most roads in the country, and charged Tesla any time someone drove on them (Although, to be fair, Google in this analogy invented the roads and built them itself - still means the search engine market isn't a fair competition)