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After McDonald's (China) was acquired, McDonald's (Global) banned them from using McDonald's and its phonetic name 麥當勞 in China. It then changed its name to 金拱門
by rixtox 7y ago
After McDonald's (China) was acquired, McDonald's (Global) banned them from using McDonald's and its phonetic name 麥當勞 in China. It then changed its name to 金拱門, which literally means Golden Arches. Chinese people found it so hilarious that it went so viral. News got over nine billion views. It was such a success for marketing, but it doesn't hold the same profile as before.
- Erwin 7y agoThey sure seem different than the ordinary McD in other countries. The McD online ordering website in China is https://www.4008-517-517.cn https://www.4008-517-517.cn -- apparently "517" sounds like "I want to eat". They sell a "Land, Air, Sea Warfare" combo menu which sounds ominous, but apparently it's commonly known "secret menu" item on ordinary McDonalds combining a Big Mac, McChicken and the McFish.
- em-bee 7y ago5: wu, 1:yi, 7:qi I:我:wo, want:要:yao, eat:吃:chi
- magic_beans 7y agoSo odd to see numerical URLs. There was an article here on HN about that a month or so ago.