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I believe we're already past that point. Search for the term "reputation management". Some companies ARE willing to pay money to rebut a negative viewpoint with

I believe we're already past that point. Search for the term "reputation management". Some companies ARE willing to pay money to rebut a negative viewpoint with a human voice, and Reddit is by no means immune to this. I don't think the question should be "if" it is happening, but how far some companies go (behind-the-scenes) to use human voices not only defend but advance their position.

chrisdhoover 7y ago
On reddit today someone asked how much karma is worth or something to that effect. It could be worth a great deal to a marketer. Someone with an early sign up date and lots of karma could easily sell them selves to a marketer. I sense reddit is full of sock puppets and sell outs. How can it not be?