Ask HN: What startup/company was that?

Sometime back(don't remember the exact time frame) on HN there was a post about a podcast by an investor. He was interviewing one of his portfolio companies. The startup was US based ecommerce platform company that used it's own branding and packaging to sell it's user's products. The founder who was being interviewed was Indian origin. But I am unable to recall the name of the startup? Does anyone remember what startup was that?