As others have said, we get revenue from contextual advertising as opposed to behavioural advertising. In other words, if you search for "car" you'd see a car-r

As others have said, we get revenue from contextual advertising as opposed to behavioural advertising. In other words, if you search for "car" you'd see a car-related ad rather than an ad based on your search history or personal profile (which we don't have anyway). There's more info about our business model here: https://spreadprivacy.com/duckduckgo-revenue-model/ https://spreadprivacy.com/duckduckgo-revenue-model/ Disclaimer: DuckDuckGo staff