I see a LOT of product reviews that are really seller feedback, and I wish Amazon would fix this. They need to have it so that wherever the user happens to find

I see a LOT of product reviews that are really seller feedback, and I wish Amazon would fix this. They need to have it so that wherever the user happens to find themselves (product review page, order page, support page, etc.), they are guided toward leaving the right kind of feedback. Instead of relying on users to be really familiar with how Amazon works and find the right place on their own. For example, on the product review page, right now they have a blank called "Write your review". Instead, they could require you to indicate what kind of feedback you're offering, giving choices like "review the product itself" and "review the performance of Joe Schmoe, the seller for order #1234 on date 456" and with no default selected. Or just give you two blanks labeled "product review" and "seller review". You also raise another issue which is that there's baggage associated with raising an official complaint. People don't necessarily want to deal with it, or they don't want to cause trouble and feel like filing a complaint is the nuclear option. I'm sure Amazon's attitude is that if something is wrong it should be made right, but that's not what every customer realistically wants.