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No, I think they said they have 1.3M subscribers at that price tier and the price increase is only affecting them. And to go back to your original point, each
by bluedevil2k 7y ago
No, I think they said they have 1.3M subscribers at that price tier and the price increase is only affecting them.
And to go back to your original point, each additional customer does create variable costs. At&t has to pay carrier fees for every subscriber. A customer pays $6/month for ESPN, $0.60 for NatGeo, etc. Maybe the old price tier wasn’t covering the carriage fees + equipment + labor to install