2 ms·
Cable tv content is expensive. It is extremely high marginal cost. A $60 plan may have $55 in content expense. Internet on the other hand....
by jcampbell1 7y ago
Cable tv content is expensive. It is extremely high marginal cost. A $60 plan may have $55 in content expense. Internet on the other hand....
- ghaff 7y agoIt is. Especially sports which is one thing that keeps a lot of people on cable (or satellite). However, I do suspect that as the number of cable TV cord cutters continue to rise, you're left with more and more customers who are less price sensitive and more set in their ways. So it's really not a bad strategy to just give up trying to compete on price and milk an existing customer base for as long as you can. You're going to lose the people who are ready to move to online streaming and just haven't gotten around to it soon enough anyway.