many companies depend on those new customers to hit their growth targets That's a choice. Companies growing so that they can be worth more when their investor

many companies depend on those new customers to hit their growth targets That's a choice. Companies growing so that they can be worth more when their investors sell them is the whole point of businesses Also a choice. Companies are accountable for their choices. Accountable to their shareholders and to their customers. When those groups aren't aligned, then you're in a tough spot. You might wind up with a new set of shareholders or a new set of customers.