> I imagine you'd see a lot more casual piracy if it were trivial to copy, i.e., people just sending the videos to their friends. Then just put enough of DRM f

> I imagine you'd see a lot more casual piracy if it were trivial to copy, i.e., people just sending the videos to their friends. Then just put enough of DRM for that not to happens. The fact that it's working through an app is more than enough. Most people have trouble even getting videos out of Youtube and doesn't know you can find apps to do that. People share password much more than they share video files too.