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And that's bad because...? You can also turn it off to save this data on you.

• Vinnl 7y ago
  Well, often a reason for not wanting them to track it is because you don't want them (or the US government) to build a profile on you, which could be abused e.g. by hyper-targeting content to you and thereby influencing your world view. Using something like DDG is one of many measures you can take to step out of your filter bubble. But yes, you can turn that off in your Google preferences as well.