I can't find my tiny violin for Jason anywhere; too bad. :( This is the most entitled blog post I have ever seen. As much as I personally dislike Google et al.

I can't find my tiny violin for Jason anywhere; too bad. :( This is the most entitled blog post I have ever seen. As much as I personally dislike Google et al. I don't believe the ownership of a trademark or even just a brand entitles you to be the top of page for that word. Also... if someone is searching for Basecamp specifically (i.e. using the search team "basecamp") they likely aren't going to click an ad for something they aren't looking for. I have a very hard time feeling bad for Basecamp in this situation.