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There was a time, before Google existed, when the "top result" was not assumed to be the "best" result. The researcher was expected to examine more than just t
by 3xblah 7y ago
There was a time, before Google existed, when the "top result" was not assumed to be the "best" result. The researcher was expected to examine more than just the first entry in a list of citations. Google advertising targets users who place considerable confidence in the ordering of results, despite not knowing the details of the algorithm used.
- SamBam 7y agoGoogle was always extremely proud of the fact that, unlike Yahoo, Altavista, etc., you couldn't buy the top spots. The organic results looked very different from the couple one-line ads at the top or side. Now, if I search without an ad block for something like "screws" I get 1. Two ads that look like search results (same 3-4 line excerpt, same links into internal results, same "more" dropdown), except for a little box that says "Ad". This takes up 1/2 of my screen. 2. A full-screen height worth of map and links to physical stores (have no idea if they're paid for or not) 3. My results