3 ms·
Bloomberg usually has 2 or more titles for it's articles. It's been doing this for at least a decade. It's most pronounced or visible when you use the Bloomberg
by anonu 7y ago
Bloomberg usually has 2 or more titles for it's articles. It's been doing this for at least a decade. It's most pronounced or visible when you use the Bloomberg terminal. You'll notice what they show 1 cohort (terminal users) is usually very different than web users.
I'm guessing it's some sort of long running A/B experiment. They must have great data on how to write attention grabbing headlines.
- LegitShady 7y agoTabloid journalism complete with testing clickbait headlines.
- AJ007 7y agoThe Bloomberg articles are generally garbage, the domain should really get a penalty. They used to be fairly great, but there were some management shifts at Bloomberg News and it never was the same after that.