I believe, in the long run it is added value to their brand. To be able to charge a lot of money for a degree, it might help to be featured in ITunes ;) In my o

I believe, in the long run it is added value to their brand. To be able to charge a lot of money for a degree, it might help to be featured in ITunes ;) In my opinion, it's very similar to how TED makes their talks public.