In different jurisdictions the standard for a trademark violation is vastly different. In some European countries you can't name a competitor in an ad (so no Co

In different jurisdictions the standard for a trademark violation is vastly different. In some European countries you can't name a competitor in an ad (so no Coke vs Pepsi ads). So this case seems to be well within the range of what trademark law could do. Simply make it illegal to run ads on keywords that are competitors trademarks. Totally not a lawyer though.