4 ms·
Yeah, I had wondered why companies advertise on their own name. The other day I was looking up ad word ideas, and the cheapest option was to run it against a to
by satya71 7y ago
Yeah, I had wondered why companies advertise on their own name. The other day I was looking up ad word ideas, and the cheapest option was to run it against a top player in the field. Search volume was as high as a generic search, but only cost 1c instead of $4 for the generic keyword.
Couple that with how most people click the first link on the page (no accident mind you), it’s just downright extortion by Google.
- jefftk 7y agoWhich brand did you check? If the disparity is really as high as 1¢ vs $4 then my guess is the brand is sending cease-and-desist letters to people who advertise on their trademark. (Disclosure: I work at Google, but not on search ads. This is coming from my experience buying search ads pre-Google)
- r0bbbo 7y agoAnd companies respond to those letters? Is there any legal obligation there?
- jefftk 7y agoI don't know what the law is here, but we used to respect the letters
- chrshawkes 7y agothat is wrong. https://itlaw.wikia.org/wiki/GEICO_v._Google https://itlaw.wikia.org/wiki/GEICO_v._Google Google has been doing this since forever.
- chrshawkes 7y agoThey are forced to due to this landmark supreme court decision which landed in Google's favor. https://itlaw.wikia.org/wiki/GEICO_v._Google https://itlaw.wikia.org/wiki/GEICO_v._Google