But _why_? Is there something Disney has that everyone _needs_ to have? My first reaction to stuff like this is simply that I can't be bothered -- if Disney do

But _why_? Is there something Disney has that everyone _needs_ to have? My first reaction to stuff like this is simply that I can't be bothered -- if Disney don't want me as a customer then I'll simply ignore their service. This is a serious question; I'm quite ignorant when it comes to the content of the current Disney IP portfolio and I'm not really a consumer of mainstream media.