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> this site lets companies advertise against us using our brand As they should. If your product is an alternative to $bigbrand then this gives you the best vis
by diffeomorphism 7y ago
> this site lets companies advertise against us using our brand
As they should. If your product is an alternative to $bigbrand then this gives you the best visibility.
> When Google puts 4 paid ads ahead of the first organic result for your own brand name, you’re forced to pay up if you want to be found. It’s a shakedown. It’s ransom.
No. Your brand is the first actual result. You might argue that four is a bit much or that it should be clearer that these are adds (can you even see those when running an ad blocker?), but "our competitors are running advertisements" is definitely not a shakedown or ransom.
- saagarjha 7y agoAdvertisements look like real search results, though, and being able to bury a company just because you're paying money to run ads using their name (not a generic search term) is just bad behavior.
- diffeomorphism 7y agoLast paragraph. If 4 ads is "burying", what about 3? 2? 1?
- afiori 7y agoI am not sure why it happens, but since about a year google became extremely aggressive with search ads. It was infuriating because they were reliably scammy ads for three-random-trending-words domains. It was my main reason for switching to duckduckgo
- mrweasel 7y agoI wonder, some countries have laws that forbid you to use the brand of others to promote your own product. So why would it be legal to buy other companys brand as a keyword when buying ads?