The algorithmic part has no shame. If you're a newspaper editor and you put you put a false or misleading or unseemly story on the front page, you're responsib

The algorithmic part has no shame. If you're a newspaper editor and you put you put a false or misleading or unseemly story on the front page, you're responsible for it. When the algorithm does it, it's just maximizing revenue, and there is no one to blame except the programmer that made the algorithm, who after all, just told the computer to do what the stockholders would want. Ultimately optimizing anything solely to maximize profit is inhuman. We all have standards and values that we carry with us to work that go beyond just maximizing profit. Those are more difficult to encode in an algorithm. Without them though, the relationship of the user to the platform is exploitative. The platform does not care about the user except in a purely instrumental way. You are doing business with a psychopath.