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Targeted ads silo us into different subjective realities. A major reason for trump's surprise upset in 2016 is that voters susceptible to him were targeted with
by unchocked 7y ago
Targeted ads silo us into different subjective realities. A major reason for trump's surprise upset in 2016 is that voters susceptible to him were targeted with propaganda that the rest of us weren't aware existed.
It works even better in the dark, best believe that the masters of that art noticed and are doubling down.
- docdeek 7y agoIt used to be done with direct mail in the same sort of way. Campaigns would target mail drawing on data about homeowners that was either public record (certain taxes, party affiliation) or private and for sale (for example, lists of magazine subscribers). With good cross-referencing campaigns could mount efficient and effective direct mail campaigns. Karl Rove and David Axelrod, two men from different sides of the political spectrum, even teach a Masterclass together that continues to push it as a tactic (https://www.masterclass.com/classes/david-axelrod-and-karl-rove-teach-campaign-strategy-and-messaging/chapters/direct-mail# https://www.masterclass.com/classes/david-axelrod-and-karl-r...). Facebook is perhaps more targeted and a lot cheaper for the campaigns, but it’s nothing new to push targeted messaging under the radar where the media and other voters won’t see it.