The advice given in the blog is colored by the author's life experiences: they had a job they weren't satisfied with in Japan, tried their hand at an ISV (this

The advice given in the blog is colored by the author's life experiences: they had a job they weren't satisfied with in Japan, tried their hand at an ISV (this is what start-ups were called back then), then at consulting and found what I assume to be success with that. This happened over the last 15 years I think. The funny thing is that calling oneself anything except X programmer has become pretty common. In fact, with more and more money flowing into programming, there's no shortage of bullshit artists and self-promoters.