I think it’s primarily a public acknowledgment that they’re as important, maybe even more important, for such a mature company. The kinds of people who qualify,

I think it’s primarily a public acknowledgment that they’re as important, maybe even more important, for such a mature company. The kinds of people who qualify, are the kinds of people who dream of being a CEO, and don’t want to roll up to someone else. They would likely go somewhere they could easily be CEO without the bump.