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The marketing department is a cost centre. The accountants are a cost centre. HR is a cost centre. Middle management is a cost centre. But the logic of profit c
by goatinaboat 7y ago
The marketing department is a cost centre. The accountants are a cost centre. HR is a cost centre. Middle management is a cost centre. But the logic of profit centre vs cost centre is only applied to engineering departments, or workers in general. That’s really all you need to know about it.
- mobjack 7y agoMarketing is a huge profit center. Improving efficiency in marketing spend can bring in millions in new business value. If you can do that, it will definitely be noticed by the business.
- krallja 7y agoMarketing spend is a cost. You are talking about reducing costs.
- mobjack 7y agoEverything is a cost. Marketing brings in more revenue if done efficently making it a profit center. It is no different than sales. Marketing spend is usually fixed in costs and the goal of efficiency is to acquire more customers for the budget. Most engineers dismiss this part of the business, but if you can do it successfully, businesses will pump more money into it.
- imhoguy 7y agoJoga classes in the office can improve employees and management efficiency and their comfort of life so such spend can bring in millions in new business value by healthier and happier staff. Is joga trainer a profit center?
- mobjack 7y agoMarketing brings in new customers directly. Joga classes for employees do not.
- llampx 7y agoIf engineers (the Product department) are a profit center then yoga trainers will be approved by Management. Try hiring yoga trainers for the IT and Procurement departments and see how quickly the request is rejected.