But they are subject to constraints! They're subject to the law (ideally, anyway...), so the two options aren't in opposition. So yes, it can't work reliably, b

But they are subject to constraints! They're subject to the law (ideally, anyway...), so the two options aren't in opposition. So yes, it can't work reliably, but still better than the pure profit motive, which is guaranteed to forsake any other values.