Is there any impetus in the community towards embedded development? By embedded I mean natively on microcontrollers, even if you were limited to 32 bit ARM plat

Is there any impetus in the community towards embedded development? By embedded I mean natively on microcontrollers, even if you were limited to 32 bit ARM platforms? As a portion of our work targets micros, all of our code needs to be written in a language that supports micros so that we can share code. There is impetus to move on from C, but Rust is the first and only viable replacement candidate because of this.