> If you are to optimize for anything, optimize for the long term. Use the challenges of your business today to build mastery in your craft. There is no guarant

> If you are to optimize for anything, optimize for the long term. Use the challenges of your business today to build mastery in your craft. There is no guarantee that any one venture will succeed, but that mastery will bend luck in your favor over the long course of your career. I’ve found this has personally served me very well. Failed businesses and startups have indeed been great learning experiences. If you can keep a growth mindset and use cognitive tools to prevent rumination, it all just becomes more fuel to the fire that burns inside. Even if that simply means you are a more beneficial employee.