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>Facebook was used in 2016 by the Kremlin for disinformation warfare with the express purpose of swaying the results of our presidential election As if a $100k

>Facebook was used in 2016 by the Kremlin for disinformation warfare with the express purpose of swaying the results of our presidential election As if a $100k ad buy [1] will sway voters. $100K is insignificant for social media ad spend and won't influence anything and marketers knows this, but the masses do not. Both candidates spent $81 Million on facebook ads [3] and $100K is a joke representing 0.05 of ad-spend. The media and democratic party knows people are clueless about advertising and has made this "russia hacked elections using FB", a talking point that helps their narrative. FB ads are not that effective. [1] https://www.nytimes.com/2017/09/06/technology/facebook-russian-political-ads.html https://www.nytimes.com/2017/09/06/technology/facebook-russi... https://www.washingtonpost.com/graphics/politics/2016-election/campaign-finance/ https://www.washingtonpost.com/graphics/politics/2016-electi... [3] https://techcrunch.com/2017/11/01/russian-facebook-ad-spend/ https://techcrunch.com/2017/11/01/russian-facebook-ad-spend/

malvosenior 7y ago
If Russia was really able to have significant influence with $100k vs $81M the techniques they used could be studied and duplicated. Every startup would love to have marketing that effective. The truth is it had no measurable effect exactly as you’d expect.
- yousajoe 7y ago
  this is not a popular opinion with people who's heard their political party and media outlets constantly repeat the same thing over and over for years.
- deepakhj 7y ago
  You’re repeating the same thing in multiple threads. The fact is Russian interference had an effect on the election. https://www.washingtonpost.com/technology/2019/10/08/bipartisan-senate-report-calls-sweeping-effort-prevent-russian-interference-election/ https://www.washingtonpost.com/technology/2019/10/08/biparti...
  - deleted 7y ago
    [deleted]
  - malvosenior 7y ago
    That article does not measure the influence any of this had on the 2016 election. Creating feminist, Christian and pro-African American FB and Instagram accounts sounds more comical than effective. If it was that easy, why doesn't everyone do it?

malvosenior 7y ago

If Russia was really able to have significant influence with $100k vs $81M the techniques they used could be studied and duplicated. Every startup would love to have marketing that effective. The truth is it had no measurable effect exactly as you’d expect.

yousajoe 7y ago
this is not a popular opinion with people who's heard their political party and media outlets constantly repeat the same thing over and over for years.
deepakhj 7y ago
You’re repeating the same thing in multiple threads. The fact is Russian interference had an effect on the election. https://www.washingtonpost.com/technology/2019/10/08/bipartisan-senate-report-calls-sweeping-effort-prevent-russian-interference-election/ https://www.washingtonpost.com/technology/2019/10/08/biparti...
- deleted 7y ago
  [deleted]
- malvosenior 7y ago
  That article does not measure the influence any of this had on the 2016 election. Creating feminist, Christian and pro-African American FB and Instagram accounts sounds more comical than effective. If it was that easy, why doesn't everyone do it?