Agreed. And for the second question: if that is possible, this would prevent the "headless" entity to use the words and symbols signifying the brand. If the ma

Agreed. And for the second question: if that is possible, this would prevent the "headless" entity to use the words and symbols signifying the brand. If the majority of possible consumers of the brand disagrees that the owner of the trademark really owns the brand, this would destroy or at least diminish the value of the brand. A brand is more than the words and symbols used to signify the brand and therefore the brand itself can't be trademarked, only those words and symbols. It's like the word "apple" is not itself an apple.