Levels vary . If you are a star you'll have in-store signings and ad campaigns. Standard deals wouldn't have much support but that could change if things go w

Levels vary . If you are a star you'll have in-store signings and ad campaigns. Standard deals wouldn't have much support but that could change if things go well. Generally they can aid but not for the vast majority. They do not have the same reach you do with your niche subgroup so any marketing is more general and not targeted. You end up paying for the marketing anyhow if you are lucky to receive it.