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Yes. You did not misread - "Slow AF Apps" - it was an intent to capture user pains and seem human. Judging by your response, it was not in good taste. Curious

Yes. You did not misread - "Slow AF Apps" - it was an intent to capture user pains and seem human. Judging by your response, it was not in good taste. Curious to anyone else reading this: is a statement like that offputting?

Archit3ch 7y ago
It's certainly unprofessional.
m0zg 7y ago
It's not so much off-putting as it is unprofessional. I don't mind "bad words" in conversations with people I know, but I can't recall a single instance of their use in a software sales pitch (which is what your landing page should be). It implies familiarity where there is none: I simply don't know you. This is not the place to use Reddit slang.
- edunteman 7y ago
  > "I simply don't know you" Excellent way to frame the issue here. I've removed AF from the website copy.
danpalmer 7y ago
This comment made me change my mind from: "this is an early stage product I might consider using", to... "this is a weekend hobby project hacked together that I should definitely not pay for or depend on for anything business related". Some companies can pull off the very human feel, but it takes a lot of effort to do well without trashing a brand.
- edunteman 7y ago
  Thanks for letting me into your thought process there.
GordonS 7y ago
Another single data point, but yes, I find swearing in a product's website to be off-putting and unprofessional. And I say that as a Scot, where swearing is basically part of the vernacular - it's just not appropriate in a marketing setting.
- edunteman 7y ago
  The advice of a Scot will be taken seriously. Will be removing AF from the site.
dillonmckay 7y ago
It seems juvenile.
oarsinsync 7y ago
I noticed it, it didn’t really bother me, but it didn’t make me think more favourably towards your product either. By the sounds of the other comments on here (and the fact that you’re getting downvoted for even asking, to which I can only think “wtf?”) I suspect you’re better off rephrasing that particular line.
ShamelessC 7y ago
Just to provide a counter example, when I see language like that it is usually an indicator to me that they're is in fact a real human writing the copy and not a committee of marketers trying to pander in order to increase profits. It's probably not a smart move based on the other comments I'm seeing, but if you want to market things to the niche I'm in, you might find some success with it.

Archit3ch 7y ago

It's certainly unprofessional.

m0zg 7y ago

It's not so much off-putting as it is unprofessional. I don't mind "bad words" in conversations with people I know, but I can't recall a single instance of their use in a software sales pitch (which is what your landing page should be). It implies familiarity where there is none: I simply don't know you. This is not the place to use Reddit slang.

edunteman 7y ago
> "I simply don't know you" Excellent way to frame the issue here. I've removed AF from the website copy.

danpalmer 7y ago

This comment made me change my mind from: "this is an early stage product I might consider using", to... "this is a weekend hobby project hacked together that I should definitely not pay for or depend on for anything business related". Some companies can pull off the very human feel, but it takes a lot of effort to do well without trashing a brand.

edunteman 7y ago
Thanks for letting me into your thought process there.

GordonS 7y ago

Another single data point, but yes, I find swearing in a product's website to be off-putting and unprofessional. And I say that as a Scot, where swearing is basically part of the vernacular - it's just not appropriate in a marketing setting.

edunteman 7y ago
The advice of a Scot will be taken seriously. Will be removing AF from the site.

dillonmckay 7y ago

It seems juvenile.

oarsinsync 7y ago

I noticed it, it didn’t really bother me, but it didn’t make me think more favourably towards your product either. By the sounds of the other comments on here (and the fact that you’re getting downvoted for even asking, to which I can only think “wtf?”) I suspect you’re better off rephrasing that particular line.

ShamelessC 7y ago

Just to provide a counter example, when I see language like that it is usually an indicator to me that they're is in fact a real human writing the copy and not a committee of marketers trying to pander in order to increase profits. It's probably not a smart move based on the other comments I'm seeing, but if you want to market things to the niche I'm in, you might find some success with it.