Maybe we could consider Craftsmanship in this sense to be the dedication to building a good business. Ideally, the CEO/Founder wouldn't be the most skilled art

Maybe we could consider Craftsmanship in this sense to be the dedication to building a good business. Ideally, the CEO/Founder wouldn't be the most skilled artisan in any one thing in their company, but would be an artisan of integration of available parts into a viable business strategy. To borrow from your cabinet maker example, the cabinet craftsman isn't necessarily great at making high quality lumber, or fasteners. But trains themselves to understand the parts available and integrate that through skilled labor into a fine cabinet. In some sense, all craftsmanship is skilled integration.