Bingo. When our indie music site's stream server would go down, our adsense ctrs would skyrocket. The people who come from google go apeshit and start clicking

Bingo. When our indie music site's stream server would go down, our adsense ctrs would skyrocket. The people who come from google go apeshit and start clicking anything--especially adsense units--when the content they were expecting isn't found or isn't functional.