Yeah, I'm not saying high-end tech-savvy users never did anything for Apple (I bought my Macs for largely the reasons you describe), but when Apple makes commer

Yeah, I'm not saying high-end tech-savvy users never did anything for Apple (I bought my Macs for largely the reasons you describe), but when Apple makes commercials, they're not advertising "the most usable Unix-compatible OS in the world", they're advertising "it makes web and media and lifestyle stuff really easy".