4 ms·

In B2B the rules are bit different at least with GDPR. Direct sales / marketing via email is possible without any consent or previous relationship. It has to be

by Geee 7y ago

In B2B the rules are bit different at least with GDPR. Direct sales / marketing via email is possible without any consent or previous relationship. It has to be targeted to the right person in the company (the person who makes decisions about buying whatever you're selling).

notfromhere 7y ago
That's definitely not true. That legitimate interest loophole people think exists really doesn't.
robin_reala 7y ago
Yep, and that’s the loophole the upcoming ePrivacy directive aims to fix (it was meant to launch at the same time as GDPR but reasons). https://ec.europa.eu/digital-single-market/en/news/proposal-regulation-privacy-and-electronic-communications https://ec.europa.eu/digital-single-market/en/news/proposal-...