Everything you just mentioned can be summed up by the word experience. The customer experience Apple delivers is the sum of all of the different ways that we in

Everything you just mentioned can be summed up by the word experience. The customer experience Apple delivers is the sum of all of the different ways that we interact with the company's products, from hearing about them, shopping using and disposing. Marketing sums all this up in the oft-misued word 'Brand', which is the sum of the experiences we have with a product or company.