The corollary to this is that you have a CEO that overreacts to every bump and is constantly changing priorities to fight the latest fire their 'gut' is telling

The corollary to this is that you have a CEO that overreacts to every bump and is constantly changing priorities to fight the latest fire their 'gut' is telling them about so nothing gets done. Your gut can't predict the future - solicit input and plan a strategy, agree with the data you have it's the best choice, define what metrics you'll use to know it's working and when you know it isn't and then execute.