> If you draw a straight line from San Francisco to Amsterdam you will cross Iceland. Simple Analytics has most customers from the US and Europe, so it makes se

> If you draw a straight line from San Francisco to Amsterdam you will cross Iceland. Simple Analytics has most customers from the US and Europe, so it makes sense to pick this geographical location. This doesn't make sense. The normal way to do this is to terminate connections close to the users, in this case running a server in (or near) the US and a server in (or near) Europe. You don't have to pick a single point that's optimal for all users. But if you are going to pick a single point, Iceland is not the point to pick. Connections don't follow great circle distance, they follow cables, and Iceland primarily connects via Europe. Have a look at https://www.submarinecablemap.com/ https://www.submarinecablemap.com/ and you'll see that the only connection West from Iceland takes an indirect route via Greenland. If you run pings from SF to Amsterdam you'll see lower latencies than SF to Iceland.