Smaller competitors can't eat their lunch in web search, because all the content that was on the web is now on Wikipedia, YouTube, or Google Maps. Personally,

Smaller competitors can't eat their lunch in web search, because all the content that was on the web is now on Wikipedia, YouTube, or Google Maps. Personally, I search these directly from the address bar. For the past four years I've only had two use cases for web search: 1. as a spell checker for proper nouns (and before Alpha, as a calculator) 2. to circumvent paywalls on scholarly papers by doing filetype:pdf on the title (works better than Scholar most of the time).