Well, it's certainly the case that voluntarily performing these actions increases market demand. Consider for example the enormous proliferation of vegan food.

Well, it's certainly the case that voluntarily performing these actions increases market demand. Consider for example the enormous proliferation of vegan food. I don't know about Norway, but Sweden has stuff everywhere, in rural village supermarkets for example. It certainly helps that a lot of activists skew towards the higher income end of the spectrum.