The article is clearly talking about the subset of techies who feel it necessary to repeat themselves -- ad nauseum -- any time the word "Apple" enters their or

The article is clearly talking about the subset of techies who feel it necessary to repeat themselves -- ad nauseum -- any time the word "Apple" enters their orbit. And their actual actions and discourse is easily as tiresome as the imagined annoyance from the strawman "macolytes" they conjure during their rants. Which is to say: I know exactly one type of people who unwaveringly watch what Apple is doing, opine loudly on every move they make and proclaim a singular truth and vision. They are a subset of techies and they are absolutely not Apple fanboys.