And so did Amazon for the longest time, and also to much controversy..... This older piece explains it more 'eloquently' than I can [first third is about Amazo

And so did Amazon for the longest time, and also to much controversy..... This older piece explains it more 'eloquently' than I can [first third is about Amazon running 'no profit,' the rest is colorfully comparing that to national deficit]. https://medium.com/@girlziplocked/why-amazon-isn-t-a-fucking-idiot-and-runs-a-deficit-f9d5734b68ec https://medium.com/@girlziplocked/why-amazon-isn-t-a-fucking... The metric you really want to follow in these cases is revenue growth over time. Cloudflare is a great example. They run a very successful business while still technically "at a loss". However, with numbers showing almost 50% rev growth since last year.