> All that said if the monetary value of this data is removed by restricting private usage of it then we'll likely see the equation of value vs. cost for compan

> All that said if the monetary value of this data is removed by restricting private usage of it then we'll likely see the equation of value vs. cost for companies storing data shift back to preferring to store as little as possible. Disallowing private data silos may effectively restore a measure of privacy to most people by removing anyone's motivation to collect data. on the other hand, the first few years of having everyone's search history be public could be pretty chaotic...